Social Media Automation Setup Guide
1. Platform Account Setup
TikTok Business Account
- Download TikTok app and create account
- Go to Settings > Manage Account > Switch to Business Account
- Verify email and phone number
- Connect to scheduling tool (Buffer/Hootsuite)
YouTube Channel Setup
- Create Google account if needed
- Go to YouTube Studio > Create Channel
- Enable monetization (if eligible)
- Set up scheduled uploads in YouTube Studio
Instagram Business Account
- Download Instagram app
- Create account or convert existing to Business
- Connect to Facebook Page (required for business features)
- Enable scheduling via Meta Business Suite
2. Scheduling Tool Configuration
Buffer Setup (Recommended for Multi-Platform)
- Sign up at buffer.com
- Connect TikTok, YouTube, and Instagram accounts
- Set posting schedule:
- YouTube Shorts: 12 PM daily
- Instagram Reels: 6 PM daily
- Create content queue with 10 videos
Alternative: Hootsuite
- Sign up at hootsuite.com
- Connect social accounts
- Set up automated posting schedule
- Create content calendar view
3. AI Video Generation Workflow
Step-by-Step Process
- Script Selection: Choose script from short-form-video-scripts.md
- Visual Generation: Use Runway ML or Pika Labs
- Duration: 15-60 seconds
- Aspect ratio: 9:16
- Voiceover: Use ElevenLabs or similar
- Speed: Normal pace
- Editing: Use CapCut (free mobile editor)
- Add background music (royalty-free)
- Add call-to-action text
- Export: Save as MP4, 1080x1920
Tools Required
- Video Generation: Runway ML (runwayml.com) or Pika Labs
- Voiceover: ElevenLabs (elevenlabs.io) or Play.ht
- Editing: CapCut (free) or Adobe Premiere Rush
- Music: Epidemic Sound or Artlist (royalty-free)
4. Comment Moderation Setup
TikTok Comment Settings
- Go to Settings > Privacy > Comments
- Enable "Filter Spam and Offensive Comments"
- Set keyword filters for common spam terms
- Enable "Allow Comments From" > "Everyone"
YouTube Comment Settings
- Go to YouTube Studio > Settings > Community
- Enable "Hold potentially inappropriate comments for review"
- Add blocked words list
- Set up auto-mod rules
Instagram Comment Settings
- Go to Settings > Privacy > Comments
- Enable "Hide Offensive Comments"
- Add custom keywords to filter
- Enable "Manual Filter" for specific words
5. Response Templates
Template 1: Question About Specific Light
"Great question! The [light name] means [brief explanation]. For a complete guide with step-by-step instructions, check out our article: [link]"
Template 2: Personal Experience
"Thanks for sharing your experience! Many drivers face similar issues with [light name]. Our guide can help: [link]"
Template 3: Request for Help
"We have detailed guides for all warning lights. Visit [website] for step-by-step instructions on [specific light]."
Template 4: General Appreciation
"Thanks for watching! Subscribe for more car maintenance tips and warning light explanations."
6. Analytics Tracking Setup
Google Analytics 4 Configuration
- Set up GA4 property for your website
- Install tracking code on all pages
- Create custom events for social media referrals
UTM Parameter Structure
Use consistent naming for all social media links:
- Source: tiktok, youtube, instagram
- Medium: social
- Campaign: warning-lights-[date]
- Content: [video-title]
Example URL:
https://yourwebsite.com/check-engine-light/?utm_source=tiktok&utm_medium=social&utm_campaign=warning-lights-2024-03-29&utm_content=check-engine-light-guide
Tracking Dashboard
Create a simple spreadsheet to track:
- Daily views per platform
- Engagement rate (likes + comments / views)
- Click-through rate to website
- Conversion rate (newsletter signups, guide downloads)
7. Content Calendar Template
Week 1 Schedule
| Day | TikTok (9 AM) | YouTube Shorts (12 PM) | Instagram Reels (6 PM) |
|-----|---------------|------------------------|------------------------|
| Mon | Check Engine Light | Oil Pressure Warning | Brake Warning Light |
| Tue | Battery Light | Engine Overheating | Tire Pressure Light |
| Wed | ABS Light | Flashing Check Engine | Power Steering Light |
| Thu | Airbag Light | Check Engine Light | Oil Pressure Warning |
| Fri | Brake Warning Light | Battery Light | Engine Overheating |
| Sat | Tire Pressure Light | ABS Light | Flashing Check Engine |
| Sun | Power Steering Light | Airbag Light | Check Engine Light |
8. Monthly Review Process
End of Month Checklist
- Review analytics for top-performing videos
- Identify patterns in engagement
- Adjust posting times if needed
- Update response templates based on common questions
- Plan next month's content based on performance data
Success Metrics
- Traffic Goal: 500+ social media referrals per month
- Engagement Goal: 5%+ engagement rate
- Conversion Goal: 50+ newsletter signups per month
- Follower Growth: 500+ new followers per month