Google Analytics 4 Setup & AdSense Integration

Car Dashboard Warning Lights Explained

GA4 Property Creation

Step 1: Create GA4 Property

• Go to Google Analytics > Admin
• Click "Create Property"
• Enter property name: "Car Dashboard Warnings"
• Select timezone and currency
• Click "Create"

Step 2: Data Stream Configuration

• Website URL: https://cardashboardwarnings.com
• Stream name: "Website"
• Enhanced measurement: Enabled

• Page views: ✅ Enabled
• Scrolls: ✅ Enabled (25%, 50%, 75%, 100%)
• Outbound clicks: ✅ Enabled
• Site search: ✅ Enabled
• Video engagement: ✅ Enabled
• File downloads: ✅ Enabled

Event Tracking Configuration

Standard Events (Automatic)

• page_view
• session_start
• first_visit

Custom Events (Manual Implementation)

Scroll Depth Tracking

// Track scroll depth at 25%, 50%, 75%, 100%
gtag('event', 'scroll_depth', {
'scroll_percentage': 25,
'page_location': window.location.href,
'page_title': document.title
});

Outbound Click Tracking

// Track clicks on external links
document.querySelectorAll('a[href^="http"]').forEach(link => {
link.addEventListener('click', function(e) {
gtag('event', 'outbound_click', {
'link_url': this.href,
'link_text': this.textContent,
'page_location': window.location.href
});
});
});

AdSense Revenue Attribution

// Track AdSense impressions and clicks
window.adsbygoogle = window.adsbygoogle || [];
window.adsbygoogle.push({
'onload': function() {
// Track ad impressions
gtag('event', 'ad_impression', {
'ad_unit': this.adUnit,
'page_location': window.location.href
});
}
});

// Track ad clicks
document.querySelectorAll('.adsbygoogle').forEach(ad => {
ad.addEventListener('click', function() {
gtag('event', 'ad_click', {
'ad_unit': this.dataset.adUnit,
'page_location': window.location.href
});
});
});

Custom Dimensions & Metrics

Custom Dimensions

• warning_light_type (Scope: Event)

• page_category (Scope: Event)

• user_intent (Scope: User)

Custom Metrics

• scroll_depth_percentage (Scope: Event)

• time_on_page (Scope: Event)

AdSense Integration

AdSense Account Setup

• Create AdSense account (if not existing)
• Verify website ownership
• Create ad units for each page type

Ad Unit Configuration

• Leaderboard (728x90) - Header
• Rectangle (300x250) - Sidebar
• Large Rectangle (336x280) - Content

• Responsive in-article ads
• Placed after every 3-4 paragraphs

• Responsive in-feed ads
• Placed in article lists

Revenue Attribution Setup

// Track AdSense revenue in GA4
gtag('config', 'GA_MEASUREMENT_ID', {
'custom_map': {
'dimension1': 'warning_light_type',
'dimension2': 'page_category'
}
});

// Enhanced AdSense tracking
gtag('event', 'ad_click', {
'ad_unit': 'dashboard-banner',
'revenue': 0.05, // Example CPC
'currency': 'USD'
});

Dashboard & Reporting

Key Metrics to Track

• Traffic Sources

- Direct

- Social

- Referral

• User Behavior

- Pages per session

- Bounce rate

- Scroll depth

• AdSense Performance

- Click-through rate

- Total revenue

- Top performing pages

Custom Reports

• Dimension: warning_light_type
• Metrics: Sessions, Page RPM, Revenue

• Dimension: Page path
• Metrics: Entrances, Exits, Time on page

• Dimension: Page title
• Metrics: Page views, Average time, Revenue

Implementation Checklist

• [ ] Create GA4 property
• [ ] Set up web data stream
• [ ] Enable enhanced measurement
• [ ] Implement custom events
• [ ] Configure custom dimensions
• [ ] Set up AdSense integration
• [ ] Create custom reports
• [ ] Set up conversion tracking
• [ ] Configure data retention settings
• [ ] Enable Google Signals